When the conversation turns to the 99 cents store, the first and foremost name that comes up in the conversation is that of Eric Schiffer of 99 cents only stores. If anyone is responsible for making the 99 cents only stores a household name it certainly him. Today, that company founded in 1982 by David Gold has become one of the most recognizable stores in the United States.
Certainly well known as a management expert, Eric Schiffer put in a great deal of hard work so that the company could be what it is today. Eric was taken aboard in 1991 as the Chief Executive Officer (CEO). Under his leadership the company expanded several times over to form a number of new chains. Expansion continued to go on under his leadership and several new branches were formed. In the year 2000 Eric found himself elevated to the position of President and a few years after in January 2005 that elevation continued and he was named the chain’s Chief Executive Officer (CEO). The amazing thing regarding Eric Schiffer is that the 99 cents only stores were not the only stores that he led and directed. In various managerial positions he had worked with a number of other organizations in order to gain the managerial experience he was seeking to get.
No one is ever surprised when they are informed that Eric Schiffer is an alumnus of the Harvard Business School. And no one who knows anything at all about him is ever surprised that he has continued his education and learning non-stop since that day that he graduated. He never fails to continue to educate himself in regard to the management process. He truly loves learning and understanding what it is that motivates people and what it is that helps some to excal over others. There are a lot of reasons these things were important to Eric and they helped form his understanding of the world of marketing and those involved in it.
Prior to his joining the store, Eric worked for Oxford Partners as a venture capitalist. It was there he learned a lot of the basics he would later expand upon. Those basics would eventually lead him to the great success which lay ahead. He ultimately put everything together in what would become the runaway bestselling book Emotionally Charged Learning. This book is today considered must read material for all interested in mastering management techniques.